CPQ Expertise

More than 15 years in-depth knowledge and experience in CPQ solutions  available.

For both discrete manufacturing and services industry.

CPQ and Sales Automation for International Manufacturing Companies

Do you sell complex products across multiple countries?

Then you know how quickly quoting can slow down, engineers can become overloaded, and margins can come under pressure.


With CPQ (Configure, Price, Quote) and smart Sales Automation, I help manufacturing and services companies to simplify, accelerate, and scale their commercial processes.


I advised companies in very different industries, with one topic in common: they had issues with configuration or pricing or quoting.


The result: Faster quoting, error-free configurations, and more profitable growth in international markets.

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From Complex Sales Processes to a Scalable Sales Machine

Many B2B organizations in the manufacturing and services industry face the same challenges:

  • Manual configuration of products and pricing.
  • Long quoting cycles and high pressure on engineering or specialist teams.
  • Error-prone orders and margin erosion.
  • Limited scalability during international growth.


By deploying CPQ software, optional integrated with CRM and ERP, and implementing a well-thought-out sales process, you create structure, speed, and control. This is where I guide organizations — from strategy and selection to adoption and commercial scaling.

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How I Specifically Help Organizations

CPQ Strategy and Business Case Insight into the opportunities, ROI, and impact of Configure-Price-Quote within your organization.



Selection of the Right CPQ Solution Tool-agnostic guidance in choosing CPQ software that fits your product complexity, international ambitions, and IT landscape.


Sales Automation and Process Optimization Redesigning the sales process so quotes are generated faster, more consistently, and more profitably.


Adoption and Commercial Management Ensuring CPQ is not just implemented, but actually leads to revenue growth, higher margins, and a faster time-to-market.

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Results of CPQ and Sales Automation

Organizations that professionalize their Configure-Price-Quote process typically see:

  • Shorter quote turnaround times.
  • Error-free configurations and orders.
  • More efficient use of sales and engineering resources.
  • Faster onboarding of new sales representatives.
  • Better insight into costs, pricing strategy, and margins.
  • Acceleration of international B2B sales.


In short: More speed, more control, and a higher return from your sales process.


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Strategic Advisor and Interim Leader in CPQ

With over 14 years of international experience in CPQ software, sales processes, and commercial growth, I partner with executives and commercial teams in the manufacturing industry.


My role:

  • CPQ scan and roadmap.
  • Selection guidance for CPQ solutions.
  • Interim sales leadership and commercial optimization.


Always with one goal: A scalable, automated, and profitable sales process.

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