Recommendations and Cases
Please find below a few of the recommendations I have received over the last few years. In the section Cases you will find interesting summaries of cases I've worked on.
Recommendations
Stand In for Commercial Director
"I highly recommend Steven for any senior management role.
His combination of leadership, empathy, and deep knowledge makes him a tremendous asset to any organization."
Erica van Lier, GM TIG
Interim role as
Manager Consultancy
"I strongly endorse Steven for any senior role requiring a blend of empathy and commercial sharpness.
He excels in environments where connecting people, driving leadership, and managing transformations are key priorities."
Mark Lanphen, MT member
Building Business at INFOR
"A dedicated IT sales professional who creates the right conditions for success.
Steven combines deep experience with an enthusiasm that makes doing business both effective and enjoyable."
JP Wiedenhoff - Sales Director INFOR
CASES
Scaling EMEA Market Coverage through Sales Team Synergy
The Challenge:
A "chicken-and-egg" resource dilemma. To grow the pipeline in DACH and France, native-speaking sales were required, but budget was tied to existing pipeline growth.
The Strategy:
Instead of waiting for new headcount, I initiated a merger of the CPQ, CRM, and MRM teams. By breaking down these silos, we created a unified "Customer Experience Solutions" division.
The Execution:
I led the cross-training of all team members, transforming specialized reps into versatile sales professionals capable of covering the entire CX portfolio across all of Europe.
The Result:
Full EMEA coverage without increasing headcount. This led to a significant spike in demos and deals, and improved employee engagement due to a broader, more successful portfolio.
Interim Commercial Leadership during
Pre-Merger Integration
The Challenge:
Following the sudden departure of the Commercial Director and Co-founder, I stepped in to lead the Sales, Marketing, and Consultancy departments during a high-stakes acquisition and merger.
The Strategy:
My focus was dual-track: maintaining "business as usual" (revenue) while managing the emotional and operational transition of staff, systems (ERP/CRM), and processes.
The Execution:
As a member of the MT, I acted as the bridge between the old organization and the new parent company, aligning cultures and streamlining the migration of the customer base.
The Result:
A seamless 8-month transition. The organization successfully rebranded and integrated without loss of momentum, leaving behind a stabilized team and a future-proof infrastructure.